A billionaire entrepreneur known for his tequila brand is preparing to pursue a takeover of CBS News, citing concerns over the network’s political bias.

John Paul DeJoria, co-founder of Paul Mitchell hair products and Patron tequila, is part of a consortium aiming to purchase the news division. His group, led by Hollywood producer Steven Paul, previously lost in a multibillion-dollar bidding war for CBS’s parent company, Paramount Global.

The consortium was outmaneuvered by Skydance, a group spearheaded by David Ellison, who is set to complete a $28 billion merger with Paramount next year. There is speculation that Ellison intends to dismantle Paramount’s diverse assets, which include not only CBS but also Nickelodeon, Channel 5, and Comedy Central.

Recent controversies surrounding CBS include a $10 billion lawsuit filed by Donald Trump, who accuses the network of misleading the public through edited interviews. CBS has dismissed these allegations as “completely without merit.” DeJoria expressed a stronger resolve to acquire CBS News and reshape it into a more neutral platform.

DeJoria remarked, “CBS, NBC, and ABC are heavily tilted to the left,” claiming they disproportionately highlight positive aspects of the Democratic Party while neglecting favorable coverage of figures like Trump. He believes that the U.S. needs a news outlet that is unbiased and not beholden to any single political party.

With a net worth of around $3 billion, DeJoria has previously supported independent presidential candidate Robert Kennedy Jr., who has since suspended his campaign and endorsed Trump. In a September interview, DeJoria praised Kennedy as an honest individual seeking to do what is right, stating his preference for identifying as a “true independent” rather than adhering to the major political parties.

The regulatory approval of Ellison’s acquisition of Paramount is still pending. DeJoria indicated that if the Skydance deal falls through, his group would swiftly pursue the opportunity to acquire CBS News again, saying, “If it doesn’t fall out, then they’re going to break the company up.”